Linktree vs Website: The Question Every Indian Creator and Business Owner Faces
If you have ever set up an Instagram profile for your business, you have seen "link in bio." Most people fill that spot with a Linktree URL — a simple page of clickable links. It takes five minutes to set up and works fine for sharing multiple destinations.
But is Linktree actually the best tool for an Indian freelancer, small business owner, or professional who wants to grow online? Or do you need a full website? In this article, we compare Linktree and a proper website on every dimension that matters — discoverability, design, functionality, and cost — so you can make the right choice.
What Is Linktree?
Linktree is a "link-in-bio" tool. You create an account, add links to your social profiles, products, or content, and share one URL — your Linktree URL — in your Instagram, YouTube, or Twitter bio. Visitors who tap your bio link see a simple list of buttons, each pointing to a different destination.
Linktree is built for one job: to hold multiple links in one place. It does that job well. But it does very little else.
What Is a Website?
A website is a multi-page (or richly single-page) digital presence with your own branded URL. It can include your services with pricing, a portfolio or gallery, a blog, testimonials, contact details, AI chat, and much more. A website is discoverable on Google. Linktree is not built for Google discoverability.
Tools like ItIsMe give you a full professional website free at itisme.in/yourname — with AI chat, an Android app, and two modes for personal brands and businesses alike.
Linktree vs Website: Head-to-Head Comparison
| Feature | Linktree (Free) | ItIsMe Website (Free) |
|---|---|---|
| Link in bio | ✅ | ✅ |
| Google discoverability (SEO) | ❌ | ✅ |
| Services with pricing | ❌ | ✅ |
| Portfolio / gallery | ❌ | ✅ |
| Blog | ❌ | ✅ |
| AI chat for visitor queries | ❌ | ✅ |
| Android app | ❌ | ✅ |
| Analytics | Limited (paid) | ✅ |
| Custom domain | Paid plan only | Paid plan only |
| Cost | Free (limited) / ₹600+ per month paid | Free (₹0/year) |
When Linktree Is Enough
Linktree works well when your only goal is to give your Instagram followers a way to reach different platforms you are already on — your YouTube, your WhatsApp, your Spotify, your store. If you have content on multiple platforms and want a single landing spot for your bio link, Linktree does that job.
If you are a content creator whose income comes from platforms like YouTube or affiliate stores, and you just need a bio link — Linktree is quick and adequate.
When a Website Is Clearly Better
For Indian freelancers, small business owners, and professionals, a website beats Linktree in almost every situation where you are trying to attract new clients rather than direct existing followers.
- You want to be found on Google: Linktree pages are not designed for SEO. A full ItIsMe website can rank for searches like "yoga instructor in Pune" or "CA for GST in Delhi" — bringing you clients who have never seen your Instagram.
- You want to show your services and pricing: Linktree shows buttons. A website shows your full service catalogue with descriptions, pricing tiers, and what clients get. This converts a visitor into an enquiry much more effectively.
- You want to show your work: A photo gallery with before-and-after results, project photos, or event shots cannot be shown on Linktree. A website's gallery is often the #1 conversion factor.
- You want enquiries handled automatically: ItIsMe's AI chat answers visitor questions about your services, pricing, and availability 24/7 — something Linktree cannot do.
- You want to build authority with a blog: Writing about your expertise attracts organic traffic and positions you as a credible professional. Linktree has no blog.
Can You Use Both Linktree and a Website?
Technically yes, but with ItIsMe, there's no reason to. Your itisme.in/yourname link works as a bio link just like Linktree — sharing it in your Instagram bio takes one tap. But unlike Linktree, it opens a full website with your gallery, services, AI chat, and contact details — not just a list of buttons.
Most professionals who switch from Linktree to ItIsMe find that the website link works better as a bio link precisely because it shows so much more.
The Verdict: Which Should You Choose?
If you are a content creator mainly looking for a bio link to connect existing followers to your other platforms — Linktree serves that narrow purpose fine.
If you are a freelancer, small business owner, consultant, teacher, caterer, photographer, or any professional who wants to grow their client base — a full website is not just better, it is a different category of tool. It gets you found, builds trust, and converts visitors into clients.
The best part: with ItIsMe, there is nothing to trade off. The website is free forever, takes under 10 minutes to set up, and does everything Linktree does and far more.
Create your free website at ItIsMe — and use it as your bio link. You will get a full website where Linktree would have given you a list of buttons.
Also read: Best free Linktree alternative · ItIsMe vs Linktree detailed comparison · Free digital business card